ISE 2020

Team Symetrix

Amsterdam in February may not be an ideal vacation destination, but it’s the place to be when ISE (Integrated Systems Europe) is in town! This year’s show offered some surprises, a few travel complications and a lot of fun.

Despite a lower overall attendance at ISE this year due to the coronavirus and weather, the Symetrix booth was hopping all-week long. Maybe it was the chocolate we were handing out, or maybe it was the new WX Wall Controllers and the T-5 Gen 2 Touchscreen Controller, but every visitor to the booth was clamoring for their spot at our demo stations.

ISE 2020
It’s a packed booth!

The debut of the WX Wall Controllers made quite a splash. The new IP-based remotes fill out the Symetrix product lineup of controllers nicely. From the budget-friendly ARC wall panels, to the new WX Wall Controllers, and on up to the T-5 & T-5 Gen 2 Touchscreen Controllers — making control easy was a focus that generated real excitement on the booth. “I wasn’t surprised at the level of enthusiasm for our new products, but it was genuinely exciting to see how well-received they were. You hope new products will take the world by storm, and it’s very gratifying when they do,” explains CEO Mark Graham. Audio Brains and Go Wild AG win Distributor of the Year Awards.

Distributor of the Year Winners
Audio Brains and Go Wild AG win Distributor of the Year Awards.

Part of the ISE festivities included a dinner meeting where the winners of the Symetrix Distributor of the Year awards were given out for the APAC (Asia Pacific) and EMEA (Europe Middle East Africa) regions. AudioBrains of Japan won the award for APAC and Switzerland-based GoWild AG won for EMEA. It was a nice opportunity to celebrate their efforts and concomitant success.

Nothing says celebration like arepas!

Post show, the Symetrix crew celebrated the end of a great week with their traditional wrap-up meal of arepas. “It’s just a fun tradition we have,” said International Sales and Operations Manager Ty Robinson. “After taking down the booth and packing everything up, we enjoy a fun meal together. We’ve been able to find arepa (traditional Venezuelan food) restaurants in every city where we exhibited.”