Processing and Control for Professional AV Installations

Symetrix, a manufacturer of high-performance hardware and software for the installed audio/visual market, is proud to announce the promotion of Tylene “Ty” Robinson to International Sales & Operations Manager.

Ty is a sales operations powerhouse whose natural ability to build and nurture relationships makes her a great asset to the Symetrix team. She began her career in web design and digital marketing, graduating from the University of Advancing Technology with a BA in Digital Media (summa cum laude). She made her way up the corporate ladder at a fast-paced Seattle software company where she discovered a passion for project management and business operations.

After joining Symetrix, Ty’s focus on managing order and fulfillment processes while getting to know the key players in the global sales channel became a strategic objective. Now, as International Sales & Operations Manager, Ty will direct strategic accounts and an international salesforce as well as driving global sales enablement programs and managing critical sales KPIs.

“Symetrix is growing fast and expanding Ty’s role formally into International Sales management will improve the level of service Symetrix provides to our distributors and will set Symetrix up to quickly evolve the necessary internal systems and process needed to support the growth,” Remarked Symetrix CEO Mark Graham. “Ty has already had a strongly positive impact on Symetrix’s success, and we are confident our partners will quickly feel her presence and appreciate the increased focus on Symetrix’s export business.”

Full of energy and new ideas, Ty’s genuine compassion and focus on building up and supporting channel partners embodies the Symetrix vision of partnership and innovation. Her varied experience from marketing and design to data analysis and process excellence gives the Symetrix team a powerful edge in growing its sales channel.

“I am eager for the personal and professional growth I will attain through this opportunity,” says Ty, “I am humbled and excited to be a part of accelerating forward growth for Symetrix and the meaningful relationships I have the opportunity to create and grow along the way.”